Most teams start with just features.
AXIS starts with clarity & direction — before code.
Build fast? Anyone can.
Build the right thing? Start with us.
Two levels of transformation.
DX and AX
AXIS sees DX and AX
as a single continuum.
DX Digital Transformation
Moving human work into systems
and removing operational friction.
- Turning core human tasks into systems
- Operating via IT, O2O, web, and apps
- Optimizing backoffice operations
- Systematizing operational processes
This is often where transformation begins.
AX AI Transformation
Leveraging AI intelligence
to take work off human hands.
- Taking over human operational work
- AI agents handling customer interactions
- Automating decision-related workload
- Self-running workflows
This is where transformation compounds.
DX builds the foundation.
AX takes work off it.
The problem is not technical development itself,
but how direction and criteria are defined.
AXIS enters
at exactly that moment.
DX When work doesn't translate into systems.
DX is about defining the problem and clarifying the goal — that's everything.
- You knowwhatto build, but how to build it operationally and technically is unclear
- People are filling gaps that systems should handle
At this stage, DX goes beyond simple feature implementation — it's about building the structure that determines future scalability.
AXIS focuses not on what to build,
but on what problem truly needs to be solved.
AX When work stays with people.
AX is needed when work has been systemized, but the effort still remains with people.
- Repetitive operations and responses are still people's burden
- For growth, you have to keep adding more people
The question at this stage is not whether you've adopted AI, but how much human effort can be reduced.
AXIS doesn't treat AI as just a feature.
We design it as the core leverage that replaces human work.
AXIS is a team that
thinks through what truly matters,
decides deliberately,
and drives transformation.
Leadership · Experience · Judgment
AXIS is led directly by its founders
— people who have built and operated real businessesfrom the ground up.
Tech · AI · Innovation
Issac Moon
- 12 years in IT, 8 years as a tech founder, with a mid-sized tech company exit
- 20+ web and app projects, at a platform with ~20B KRW in transaction volume
- Hands-on experience across DX / AX initiatives, government-funded programs, and fundraising
BM · Operations · Growth
Lewis Kim
- 13+ years leading global business strategy and operations
- Founder and operator of businesses with ~30B KRW in transaction volume, with experience as CEO and executive advisor for public companies
- EMBA, Seoul National University Business School, with extensive consulting experience
Extended Leadership
AXIS does not make decisions
from a single perspective.
Depending on the stage of the business,
there are moments when the right judgment matters more than development.
AXIS collaborates, when needed,
with partner leaders who have delivered real results in their fields.
Investment · Strategy Leaders
- 55+ investments executed
- 270B+ KRW deployed
- 46+ companies accepted into TIPS
Marketing · Growth Leaders
- Brand Growth Agency partnership
- IMC · Performance · Creative marketing
- Enterprise to startup scale-up
Government Programs · R&D Leaders
- 30B+ KRW government-funded projects
- 10+ industry-academia R&D partnerships
- Seoul Nat'l · Konkuk University & more
The Role of AXIS
AXIS first understands
the current stage of your business.
Then, we hold the center
so decisions do not drift.
If business item and development is what's needed, we execute directly.
or
If strategy, marketing, investment, or R&D matters more, we connect you with the right partners.
Where is your business
or product right now?
Clarity comes first.
Start with a conversation.
Nothing more.